Posts Tagged ‘reduce carbon footprint’
Wednesday, May 27, 2009
By the Numbers…Carbon Neutronics™ Certified
Of course, it’s one thing to say you’re doing something environmentally responsible. It’s another thing to prove it.
That’s why we created the Carbon Neutronics Index. It’s a proprietary software program that we share with those who purchase and use grenk products. It helps customers calculate the tonnage they’re keeping out of landfills by choosing grenk.
Far too many businesses don’t get the credit they deserve for their exo-initiative. The Carbon Neutronics Index makes it easy to track and record the effect one company can make in reducing landfill waste and keeping cartridges in circulation for reuse.
It’s also a great tool for comparing the cost difference of using remanufactured grenk cartridges over original manufacturer print cartridges, and can provide measurable case studies to help customers build support for other environmental initiatives while improving their bottom line.
Carbon Neutronics™ is made up of three words: Carbon + Neutral + Electronics. CNI makes it easy to track and record the effect one company can make in reducing landfill waste and keeping cartridges in circulation for reuse. The Carbon Neutronics™ Index was created to provide companies with an accurate account of their potential e-waste that has been diverted by using grenk™ products.
Friday, May 22, 2009
InkCycle sees profit potential in environmentally friendly product
By James Dornbrook of the Kansas City Business Journal
InkCycle founder and President Rick Krska hopes to create some serious green with the company’s latest product.
The product, called “grenk” (pronounced like a mashing together of green and ink), is a line of remanufactured printer toner and ink cartridges designed to be 100 percent environmentally friendly, including the packaging. The product even includes regular reports that tell customers exactly how much material their purchases have removed from the waste stream.
“The good news for us has always been that we’ve kept ink cartridges from going into the landfill after one use, so there has always been a 50 percent savings,” Krska said. “Now, we’re saying we want to clean up the rest of that waste stream so there is very little coming out the back end. We’re finding there are many companies out there that care about this.”
Krska said he was sitting in a café in California when the idea hit him that he could make a difference with a truly “green” product.
Toner cartridges are mainly plastic, he said, but also contain aluminum and steel parts. Recyclers exist for each part but not for the cartridge as a whole. So his idea was for InkCycle to separate the cartridge components.
“We put these together, so we can take them apart faster than anyone,” Krska said.
Click here for the full article.