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Brad Roderick

Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

Read Roderick's full biography


Recycled Ink
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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com


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Valerie Jennings
816-221-1040
valerie@jenningssocialmedia.com


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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com


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Posts Tagged ‘green products’


Wednesday, December 16, 2009


Green Life: 12 gift ideas and a few more for stocking stuffers

With the holidays around the corner, many people are turning to green alternatives for gift options. I wanted to share this article from the Montreal Gazette that has provided some interesting eco friendly gift ideas.

green gifts

At this time of year, consider giving something that is green, but let’s use some imagination. Here are 12 gift ideas to please both the giver and receiver

MONTREAL – “On the first day of Christmas, my true love gave to me, an eco-friendly gift that really sucked.”

You don’t want your love to be singing that little ditty this Christmas, do you? Let’s face it, some so-called “green gifts” are really more for the giver than the recipient. Sure, you want your friends and family to know that you care about the planet. And I am all for reusing gift bags, avoiding battery-operated toys, making your own gifts and fashioning original holiday cards from last year’s haul. But who really wants phosphate-free dish soap for Christmas? And please, no compact fluorescent bulbs in my stocking this year.

(Read more)


Monday, December 14, 2009


Remanufactured Ink and Toner Cartridge Company Announces First Web Video in a Video Series About Electronic Waste and Environmentalism for Green Businesses

Brad Roderick, executive vice president of InkCycle, whose history as an environmentalist dates back to his childhood farming roots, is featured in the first video, speaking about his company (InkCycle) and family’s environmental goals. “The premise was that if you take really good care of the earth, it’s going to take really good care of you and future generations. That’s what instilled in me this concept of stewardship, or what we now call environmentalism.”

Click here to watch

Click here to watch


Thursday, November 19, 2009


Consumer Green Awareness

I wanted to share this survey with my readers about the environmental considerations when purchasing devices.

Source: Ipsos Green Technology Study, October 2009; Base: US respondents owning/ using tech devices with internet access

The survey results show that the proportion of consumers who claim they investigated or considered the environmental aspects of their purchase remains low overall, with fewer than half saying they considered these issues in their most recent purchase. Consumers remain more inclined to consider the environmental impact when purchasing big ticket items, such as automobiles and large household appliances.

Environmental Considerations When Purchasing (% of Respondents Purchasing Category)

Purchase Category

Considered Environment

Did Not Consider Environment

Automobiles

49%

51%

Large HH appliance

48

52

Television

36

64

Printer

36

64

Computer

34

66

Digital camera/camcorder

30

70

Cellphone

25

75

Small HH appliance

26

74

MP3 player

23

77

Game console

20

80

Source: Ipsos Green Technology Study, October 2009

We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.


Tuesday, August 4, 2009


InkCycle, grenk show how to produce zero-waste ink and toner; cut down e-waste

A lot of hard work goes into staying green and reducing a carbon footprint. Just ask the dedicated green individuals over at InkCycle.
When InkCycle set out to create the grenk line of recycled ink and toner cartridges, it took a lot of dedicated individuals to design a truly unique and green product. Here’s InkCycles inside look at what it takes to recycle ink and toner cartridges.


Company Announces Ink Cartridge Recycling IndexThe most popular videos are here


Wednesday, May 27, 2009


By the Numbers…Carbon Neutronics™ Certified

Of course, it’s one thing to say you’re doing something environmentally responsible. It’s another thing to prove it.

That’s why we created the Carbon Neutronics Index. It’s a proprietary software program that we share with those who purchase and use grenk products. It helps customers calculate the tonnage they’re keeping out of landfills by choosing grenk.

Far too many businesses don’t get the credit they deserve for their exo-initiative. The Carbon Neutronics Index makes it easy to track and record the effect one company can make in reducing landfill waste and keeping cartridges in circulation for reuse.

It’s also a great tool for comparing the cost difference of using remanufactured grenk cartridges over original manufacturer print cartridges, and can provide measurable case studies to help customers build support for other environmental initiatives while improving their bottom line.

Carbon Neutronics™ is made up of three words: Carbon + Neutral + Electronics. CNI makes it easy to track and record the effect one company can make in reducing landfill waste and keeping cartridges in circulation for reuse. The Carbon Neutronics™ Index was created to provide companies with an accurate account of their potential e-waste that has been diverted by using grenk™ products.


Friday, May 22, 2009


InkCycle sees profit potential in environmentally friendly product

By James Dornbrook of the Kansas City Business Journal

InkCycle founder and President Rick Krska hopes to create some serious green with the company’s latest product.

The product, called “grenk” (pronounced like a mashing together of green and ink), is a line of remanufactured printer toner and ink cartridges designed to be 100 percent environmentally friendly, including the packaging. The product even includes regular reports that tell customers exactly how much material their purchases have removed from the waste stream.

“The good news for us has always been that we’ve kept ink cartridges from going into the landfill after one use, so there has always been a 50 percent savings,” Krska said. “Now, we’re saying we want to clean up the rest of that waste stream so there is very little coming out the back end. We’re finding there are many companies out there that care about this.”

Krska said he was sitting in a café in California when the idea hit him that he could make a difference with a truly “green” product.

Toner cartridges are mainly plastic, he said, but also contain aluminum and steel parts. Recyclers exist for each part but not for the cartridge as a whole. So his idea was for InkCycle to separate the cartridge components.

“We put these together, so we can take them apart faster than anyone,” Krska said.

Click here for the full article.


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