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Brad Roderick

Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

Read Roderick's full biography


Recycled Ink
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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com


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Valerie Jennings
816-221-1040
valerie@jenningssocialmedia.com


To submit a story idea to our blog email valerie@jenningssocialmedia.com


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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com


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Thursday, December 31, 2009


CNET: China introduces law to boost renewable energy

Posted By: Jared Cook

Here is an article I wanted to share from CNET about China’s renewable energy news.

China introduces law to boost renewable energy

A new Chinese law requires power grid operators to buy all the electricity produced by renewable energy generators, in a move that will increase the proportion of energy that comes from renewable sources in coal-dependent China.

(read more)



300 127728 281x300 CNET: China introduces law to boost renewable energy

Monday, December 28, 2009


UN urges all countries to sign climate accord in Copenhagen

Posted By: Jared Cook

Here is an interesting article from COP15.dk, the official Web site of the United Nations Climate Change Conference 2009. The article discusses the necessitiy of countries signing this bill to collectively combat climate change.

UN urges all countries to sign climate accord

The UN secretary-general on Monday urged all countries to formally sign on to the Copenhagen Accord to start tackling climate change and step up work toward a legally binding treaty in 2010.

Ban Ki-moon also urged richer nations to contribute to a multi-billion dollar fund to help poorer countries cope with global warming which will become operational in January.

(Read More)

Thursday, December 17, 2009


KU to Show off Green Side

By: Jared Cook

Here is an article from the Lawrence Journal World I wanted to share about the green initiatives the University of Kansas is taking this weekend.

recycle symbol

KU to show off green side

Basketball players from both Kansas University and the University of Michigan will be warming up in T-shirts made from 100 percent recycled material — with a special Green Game logo on the back — before Saturday’s 11 a.m. nonconference game in Allen Fieldhouse.

The Green Game is a collaboration between KU, the city of Lawrence and ESPN, designed to feature KU and Lawrence’s sustainability efforts.

(Read More)

Wednesday, December 16, 2009


Green Life: 12 gift ideas and a few more for stocking stuffers

With the holidays around the corner, many people are turning to green alternatives for gift options. I wanted to share this article from the Montreal Gazette that has provided some interesting eco friendly gift ideas.

green gifts

At this time of year, consider giving something that is green, but let’s use some imagination. Here are 12 gift ideas to please both the giver and receiver

MONTREAL – “On the first day of Christmas, my true love gave to me, an eco-friendly gift that really sucked.”

You don’t want your love to be singing that little ditty this Christmas, do you? Let’s face it, some so-called “green gifts” are really more for the giver than the recipient. Sure, you want your friends and family to know that you care about the planet. And I am all for reusing gift bags, avoiding battery-operated toys, making your own gifts and fashioning original holiday cards from last year’s haul. But who really wants phosphate-free dish soap for Christmas? And please, no compact fluorescent bulbs in my stocking this year.

(Read more)

Monday, December 14, 2009


Remanufactured Ink and Toner Cartridge Company Announces First Web Video in a Video Series About Electronic Waste and Environmentalism for Green Businesses

Brad Roderick, executive vice president of InkCycle, whose history as an environmentalist dates back to his childhood farming roots, is featured in the first video, speaking about his company (InkCycle) and family’s environmental goals. “The premise was that if you take really good care of the earth, it’s going to take really good care of you and future generations. That’s what instilled in me this concept of stewardship, or what we now call environmentalism.”

Click here to watch

Click here to watch

Monday, December 7, 2009


Dirty Jobs TV series: E-waste Recycling

By Jared Cook:

Here is a clip I wanted to share from the television series Dirty Jobs with Mike Rowe. In this particular episode, host Mike Rowe learns about e-waste recycling.

click here to watch

click here to watch

Monday, November 30, 2009


Trash Turned to Treasure with Recycled and Reused Materials

By Brad Roderick, executive vice president

Here’s something I found interesting and wanted to share with our readers. There’s a man in Texas who takes recycling and reusing to another level. He takes supplies and other items that would end up in a landfill and uses them to build very creative and inexpensive homes for people who wouldn’t be able to afford one otherwise. Check it out for yourself!

Live Smart Today

Friday, November 27, 2009


Following The Trail Of Toxic E-Waste

I wanted to share this story that 60 minutes did in August about where electronic waste is ending up after being dumped here in the U.S.

60 Minutes Follows America’s Toxic Electronic Waste As It Is Illegally Shipped To Become China’s Dirty Secret

(CBS) This story was first published on Nov. 9, 2008. It was updated on Aug. 27, 2009.

60 Minutes is going to take you to one of the most toxic places on Earth — a place that government officials and gangsters don’t want you to see. It’s a town in China where you can’t breathe the air or drink the water, a town where the blood of the children is laced with lead. It’s worth risking a visit because, as correspondent Scott Pelley first reported last November, much of the poison is coming out of the homes, schools and offices of America.

This is a story about recycling – about how your best intentions to be green can be channeled into an underground sewer that flows from the United States and into the wasteland.

Thursday, November 19, 2009


Consumer Green Awareness

I wanted to share this survey with my readers about the environmental considerations when purchasing devices.

Source: Ipsos Green Technology Study, October 2009; Base: US respondents owning/ using tech devices with internet access

The survey results show that the proportion of consumers who claim they investigated or considered the environmental aspects of their purchase remains low overall, with fewer than half saying they considered these issues in their most recent purchase. Consumers remain more inclined to consider the environmental impact when purchasing big ticket items, such as automobiles and large household appliances.

Environmental Considerations When Purchasing (% of Respondents Purchasing Category)

Purchase Category

Considered Environment

Did Not Consider Environment

Automobiles

49%

51%

Large HH appliance

48

52

Television

36

64

Printer

36

64

Computer

34

66

Digital camera/camcorder

30

70

Cellphone

25

75

Small HH appliance

26

74

MP3 player

23

77

Game console

20

80

Source: Ipsos Green Technology Study, October 2009

We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

Thursday, November 5, 2009


How to make your company sustainable

This is a follow up from the article by Anna Clark about the benefits of companies going green from greeneconomypost.com.

There are many steps a company can take to sustainability such as; conserve energy and resources in the workplace, and in product manufacturing. Comply with all the necessary environmental regulations. Carbon emissions offset programs. Use of clean energy and natural resources are just a few.

Anna Clark, President of Earthpeople lists five stages companies can be classified under as sustainability advances in corporate culture:

Awareness: Company becomes aware that environmental concerns are permeating discourse, though sustainability as a value is absent from corporate culture.
Resistive: Company becomes aware of its own environmental impact of doing business, but demonstrates no commitment to environmental responsibility and possibly some reaction against it.
Legalistic: Company strictly focuses on compliance to minimum environmental regulations, with no commitment to raising standards for conservation or energy efficiency.
Reactive: Company recognizes strategic value of sustainability opportunities, but pursues only opportunities that do not create new risks.
Strategic: Company uses proactive approach to sustainability opportunities and evaluates the impact of sustainability initiatives on the long-term value of the enterprise.

Sustainability 3 E's

Clark states that by simply adopting a pro-environment policy, your company can generate profits, provide positive social impact and reduce environmental impact. She states this as, the triple bottom line–“a paradigm that weighs a company’s social and environmental contributions along with its financials as a measure of success.”

The cost of going green should be looked at as an investment. A little bit of spending now will result in future financial gain for your company, while benefiting the environment. It is important to have an understanding of what you are spending and how it will be energy efficient.

There are many benefits your company can receive from this and the ROI of going can be exponential. This can lead the way to building relationships, increasing sales, company exposure, more qualified job candidates and a better future, all while benefiting the environment.


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