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Brad Roderick

Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

Read Roderick's full biography

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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com

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Thursday, November 19, 2009

Consumer Green Awareness

I wanted to share this survey with my readers about the environmental considerations when purchasing devices.

Source: Ipsos Green Technology Study, October 2009; Base: US respondents owning/ using tech devices with internet access

The survey results show that the proportion of consumers who claim they investigated or considered the environmental aspects of their purchase remains low overall, with fewer than half saying they considered these issues in their most recent purchase. Consumers remain more inclined to consider the environmental impact when purchasing big ticket items, such as automobiles and large household appliances.

Environmental Considerations When Purchasing (% of Respondents Purchasing Category)

Purchase Category

Considered Environment

Did Not Consider Environment

Automobiles

49%

51%

Large HH appliance

48

52

Television

36

64

Printer

36

64

Computer

34

66

Digital camera/camcorder

30

70

Cellphone

25

75

Small HH appliance

26

74

MP3 player

23

77

Game console

20

80

Source: Ipsos Green Technology Study, October 2009

We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

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This entry was posted on Thursday, November 19th, 2009 at 1:52 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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